Sam’s story, Part 3

In many ways Sam Genirberg has the model American immigrant story. He came to the U.S. in 1948 with $50, earned $1.25 an hour at his first job in a warehouse and eventually started several successful businesses. He ran Moo’s, a popular ice cream parlor in Richmond, and then launched a real estate business, which he still manages today. Continue reading

Sam’s story: Part 2


Sam Genirberg has the distinction of being one of last living survivors of the Holocaust, or Shoah, as he prefers to call it. At age 94 he spends most of his days quietly in his El Cerrito house, filled with pictures of his family, including his wife, Rose, who passed away five years ago. She was also a survivor, having endured Auschwitz and Bergen-Belsen. Continue reading

Sam’s story, Part 1

Sam Genirberg was a 17-year-old high school student when German troops invaded his home country, the Ukraine, in 1941. Little did he know that within a few months, the 12,000 Jews in his small town would be taken from the their homes and forced to live in a ghetto. Soon after they would be marched to pits outside of town and brutally murdered, part of the Nazi extermination of Jews. Continue reading